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Traditional embroideries, intricate borders, bandhani-inspired patterns and delicate surface ornamentation bring richness to fluid saris, sweeping silhouettes, kurtas and festive separates. Every detail carries the familiarity of Indian craft, reimagined with Pink City by Sarika’s playful approach to colour and ease. \u003c\/p\u003e\n\u003cp\u003eAt its heart, Jhoom is an invitation to celebrate. To dress for the long evenings ahead, to gather around tables, move to familiar songs, revisit traditions and make new memories within them. Festive, feminine and joyfully uninhibited, the collection is made for the season when everything feels a little brighter, a little louder and a little more alive. \u003cstrong style=\"color: #fff;\"\u003eThis festive season, we Jhoom.\u003c\/strong\u003e \u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"ivory-and-surkh-kurta-set","title":"Ivory and Surkh Kurta Set","description":"\u003cp\u003eAn elegant take on classic Bandhni, this set features an off-white crepe A-line kurta adorned with delicate red Bandhni dots. The fluid silhouette is complemented by refined detailing around the neckline and sleeves, keeping the look understated yet distinctive.\u003c\/p\u003e\n\u003cp\u003eThe matching Bandhni dupatta is the highlight of the ensemble, featuring beautiful traditional detailing and a bold red facing along the edge, adding a striking pop of colour to the soft off-white base. 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