About US

Celebrate exquisite craftsmanship with each piece from our collection, meticulously designed to showcase the art of traditional techniques in a modern light.


Merging timeless silhouettes with contemporary design aesthetics, Pinkcity by Sarika creates luxurious, fashionable pieces that maintain a sense of classic style suitable for modern wardrobes.


Ensuring each customer feels uniquely catered to, Pinkcity by Sarika prioritizes a personal touch in their service, from bespoke tailoring options to intimate customer interactions, enhancing the luxury shopping experience.


Emphasizing the brand's commitment to traditional techniques and art forms, each piece from Pinkcity by Sarika incorporates elements of ethnic heritage, meticulously crafted by skilled artisans.

About Us

Welcome to Pinkcity by Sarika, where the beauty of Indian tradition meets contemporary elegance. Founded by Sarika Kakrania, our brand is a celebration of India's rich textile heritage, transformed through modern design sensibilities. At Pinkcity, we are committed to preserving the age-old craftsmanship while innovating with vibrant color palettes and sophisticated silhouettes.

Our collections are a tribute to the meticulous skill of local artisans, showcasing techniques such as Bandhani and intricate embroidery, each piece narrating its own story of cultural pride and meticulous attention to detail. We pride ourselves on offering a personalized shopping experience, ensuring that each garment fits not just the body but also the spirit of the wearer.

At Pinkcity by Sarika, we strive to create more than just garments; we create experiences woven with luxury, tradition, and a personal touch. Whether you are attending a grand wedding or celebrating a festive occasion, our designs promise to enhance your presence with elegance and exclusivity. Join us in celebrating the legacy of Indian craftsmanship tailored for the modern connoisseur.

Sarika Kakrania


Sarika Kakrania, the visionary behind Pinkcity by Sarika, embarked on her fashion journey with a deep-rooted passion for the rich textile heritage of Jaipur, her hometown also known as the Pink City. Her educational background in commerce was enriched by a personal affinity for the creative arts, particularly drawing and painting, which later became the foundation of her unique design philosophy. After years dedicated to family life, Sarika's entrepreneurial spirit was rekindled, leading her to establish her brand, which combines traditional craftsmanship with contemporary fashion.

Under her leadership, Pinkcity by Sarika has flourished, becoming synonymous with luxury, elegance, and innovation in ethnic wear. Sarika's approach is deeply personal, focusing on creating a connection between the garment and its wearer. Her designs are celebrated for their intricate handwork and thoughtful integration of modern trends with timeless traditions. As a mother, wife, and business leader, Sarika continues to inspire with her commitment to excellence and her ability to empower women through fashion that celebrates cultural heritage with a modern twist.